Postal Annex +

As a franchise, this project required staying in-line with previously established branding. They wanted a bright, clean look that emphasized both their catalog of options and bundled prices. Minimalist iconography was used to break up what would have been a text-heavy brochure.  Working within a limited color palette aided in the formatting of information. Red accesnts were used to call attention to important details involving bundles and specific services. A visual heirchy of information had to be established early on to allow quick browsing between services at a glance. The price and service content was grouped into a"card" format, allowing both the price and list of services to be easily comparable.